“It’s hard to find things that won’t sell online.” – Jeff Bezos

What is a digital marketing strategy?

A beauty emerging from the online marketing boom is obvious. Due to it, organizations and individuals now have the tools to expand beyond newspaper ads, wall posters, and door-to-door marketing. 

A digital marketing strategy is a roadmap to achieve goals using digital marketing campaigns. We take the help of many marketing channels to implement the top 10 digital marketing strategy. Some of those channels are:

1. Search engines (organic and paid search),
2. Social media,
3. Display ads,
4. Referral from other websites.

Why do you need a top 10 digital marketing strategy?

A company without a proper digital marketing strategy won’t particularly reach anywhere. They may get success on occasions, but that too by accident. It is because it would lack consistency and elegance. The audience can sense the difference between a random marketing campaign and one with a strategy. Also, without a proper strategy, there won’t possibly be metrics to measure the success or failure of those efforts.

While if we have one in place, we would know our target audience and which marketing channels to use. Also, there would be a realistic view of how effectively the campaigns are performing. If a particular campaign fails — the flexibility would be there to navigate efforts in a different direction.

Developing a digital marketing strategy

Here, we would discuss the steps involved in creating a digital marketing strategy. Please note that these are in chronological order. Let’s begin,

• Understand your goal
• Understand the target audience
• Consistent branding
• Build your foundations
• Select a marketing channel
• Allocate a marketing budget
• Create a content calendar
• Launch the marketing campaign

1. Understand your goal

Before doing anything, ask yourself about — what is the goal of the organization?

The goal of the organization and the digital marketing campaign should always be consistent with each other.

If the organization’s goal is to increase sales by 50%, the digital marketing campaign should follow it through.

Only when you are clear on the goals can you, then tailor every part of your strategy to achieve that specific goal.

2. Understand the target audience

The task here would be, figuring out who we are marketing to?

The information we need is what is the age of the target audience, where do they live, are male or female, and so on.

We need these details because you can’t target a lady’s perfume for a male audience. Occasionally, the male audiences may also buy it to give to others, but they are not the proper fit.

After you are sure about who the audiences are, it’s time to know more about their likes and dislikes, their unique viewpoint of the world, and also their economic abilities. As we do so, it really helps to resonate with them better in our campaigns — to talk their talks.

3. Consistent branding

Every window through which the audience may interact with the business should have consistent branding. This ensures the audience could identify us easily. To achieve this — The color profile should be consistent across our company’s logo to the pictures we use in marketing campaigns. Also, writing across promotional campaigns should also have certain synchronicity — a sense of familiarity. The website and social media pages also should inherit the branding a company has built.

4. Build your foundations 

Before starting active marketing, make sure that you have properly set up the digital marketing foundation.

The foundations include:

• Organization’s website,
• Organization’s social media pages,
• the result we find on the search engine when searching for the organization’s name.

The organizations that can create a great impression upon the audience are the ones to succeed. So, we should optimize the points mentioned above to ensure the audience has a glorious experience when they encounter us. Websites should have a proper user experience (UX) in place. Lastly, ensure that the audience would not encounter broken links and empty pages on either website or social media.

5. Select a marketing channel

Marketing using multiple channels is obviously great. This way, we can raise brand awareness among a larger audience. Also, it’s better when your audience can find you on different platforms they use. 

But what if the number of audiences is abundant in certain platforms and is few on others? In such cases, our primary focus should be platforms with more audiences.

For example, if your audience is abundantly present on Twitter and only a few are on Snapchat — it would be intelligent to focus more on Twitter.

Methods like A/B testing would help to figure it out better. You can check how the same promotional material performs on two or many platforms. Wherever it performs better, go in that direction.

6. Allocate a marketing budget

The next part would be to allocate a sufficient budget depending on the information gathered earlier and the goals we have. Also, it seems as if the amount of revenue we make using digital marketing campaigns is proportional to its budget. 

7. Create a content calendar

A content calendar is a schedule of posts you intend to publish in the future. It includes when, where and the type of post you would be publishing. 

Developing a content calendar would assure that we post the content consistently. Also, when we work in an organization, a content calendar would ensure that everyone is in synergy.

So, sit down, grab a google sheet and plan about the content you would post further. If you intend to do paid advertisement(ADs), include it in the schedule too. 

But we should make sure that proper research goes into creating a content calendar. The audience’s sentiments on particular days to important industry-related events are all to be considered.

Digital Marketing Assets Example

Briefly, a digital marketing asset is defined as  any tool that you use online in order to improve visibility and branding of any products. . Here are a few of the more common examples:

Social Media Profiles (Facebook, Instagram, Twitter)

Web Pages

Images, Infographics and Video Content

Blog Posts, eBooks, Journals

Reviews, Ratings in case of Products  and Customer Testimonials

Branded Logos, Images, or Icons

Some of the top 10 digital marketing strategy platforms are:

Social Media Marketing Platforms

The number of people using social media around the world has been rising for the past decade, and it is expected to reach nearly 4.4 billion by 2025. Leading social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and others have transformed people’s life in general. The way we communicate, share information, and spend time on the internet has shifted dramatically.

Marketers have discovered a new way to communicate with and engage their target audience. Social networking platforms are used by businesses to market their services and products. There are over 200 active social media platforms, making it difficult for businesses to maintain an active presence on all of the major social networking sites. Even if a company only wants to use a few social media networks (the top five), it’s still a huge undertaking. As a result, social media marketing platforms are frequently used by marketers and enterprises. You may make your social media marketing more efficient and profitable with the help of one of these tools without sacrificing your own social life.

Some of the most popular platforms for brand development and marketing include:

1. Facebook.
2. Twitter.
3. Instagram.
4. LinkedIn.
5. Snapchat.
6. Pinterest.

• Influencer Marketing

Influencer marketing, at its most basic level, is a sort of social media marketing that relies on endorsements and product mentions from influencers–people who have a large social following and are regarded as experts in their field. Influencer marketing works because social influencers have a high level of trust with their followers, and their recommendations act as a sort of social proof to your brand’s potential customers.

What to pay influencers and how to find them

The first stage, like with any strategy, is to conduct research. Select the platform on which you want to concentrate your efforts first. You can always branch out to other platforms later, but if you’re just getting started, stay with one for now. In an ideal world, your company would already have a presence on this network or be striving to do so.

If you’re not sure where to start, social listening can help you figure out where people are talking about your business and brand—and which platforms have the most prominent voices in your market. To discover more, see our guide to social listening.

• Email Marketing

The very effective digital marketing technique of sending emails to prospects and consumers is known as email marketing. Prospects become customers, and one-time purchases become loyal, adoring fans, thanks to effective marketing email.

This guide is for people who are serious about email marketing. If you’re still not convinced, check out our advice on why you need to start building an email list RIGHT NOW!

With the help of this comprehensive guide, you’ll be able to:

How to create a focused email list of customers.

How to get the best open and click-through rates out of your emails (CTR).

How to make the process of nurturing leads and converting prospects into customers more automated.

• Content Marketing

In my perspective, their definition is sound. However, it may use further clarification.

It indicates that content marketing is a long-term approach aimed at cultivating a strong relationship with your target audience by consistently providing them with high-quality information that is highly relevant to them.

Customers’ allegiance will eventually lay with you when they make a buying decision. They will buy your goods and prefer it to the alternatives offered by competitors.

Unlike one-time advertising, content marketing demonstrates that you genuinely care about your clients.

As we look at some of the different sorts of content marketing, keep that in mind.

• Search Engine Optimization (SEO) Marketing

What Is SEO (Search Engine Optimization) and How Does It Work?

The term “search engine optimization” refers to the process of optimizing a website for search engines. In simple terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for products or services linked to your business. The higher your pages’ exposure in search results, the more likely you are to attract attention and attract new and existing clients to your company.

What is SEO and how does it work?

Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, collecting information about those sites, and indexing them.

Consider the index to be a big library where a librarian can pull up a book (or a web page) to assist you in finding exactly what you’re looking for.

Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. The librarian, in our library analogy, has read every single book in the library and can tell you which one will provide the answers to your queries.

• Pay-per-click (PPC)

Keywords are at the heart of the pay-per-click model. Online advertising (also known as sponsored links) appear in search engines only when someone searches for a keyword relating to the product or service being marketed. Companies that use pay-per-click advertising models must therefore research and analyze the keywords that are most relevant to their products or services. Investing in suitable keywords can result in more clicks and, ultimately, better revenues.

Both marketers and publications are said to benefit from the PPC approach.

• Affiliate Marketing 

Affiliate marketing is a type of advertising in which a firm pays third-party publishers to send traffic or leads to its products and services. Affiliates are third-party publications who are paid a commission to create new methods to promote the firm.

Thousands of publications profit from recurring cash inflows every day by connecting with other businesses through affiliate programs.

One of the finest methods to monetise your blog, especially if you don’t sell items or services, is through affiliate marketing. Joining an affiliate program can provide you with exclusive access to fresh content as well as special offers for your audience, all while increasing your earnings.

• Mobile Marketing

Any advertising activity that promotes products and services using mobile devices such as tablets and smartphones is referred to as mobile advertising. It tailors marketing efforts depending on an individual’s location by utilizing characteristics of modern mobile technology, such as location services.

Mobile marketing is a method of using technology to tailor the promotion of goods or services to a consumer who is always connected to the internet.

What is an example of mobile marketing?

Promotions provided via SMS text messaging, MMS multimedia messaging, downloaded apps with push notifications, in-app or in-game marketing, mobile websites, or scanning QR codes with a mobile device are all examples of mobile marketing.

Launch the Marketing Campaign

Now it’s time to launch a promotional campaign using the preferred channel we have decided on and in line with the content calendar. Use the best digital marketing strategy and grow your business.